For years, organizations have employed historians and authors to tell their corporate stories as a way to promote their brands. As information management professionals, we have an opportunity to step into this role, working with other stakeholders to appraise our organization’s historical materials for marketing and other potential uses.

There are many justifications for adding historical records to a records management program. Telling stories through corporate records can enhance efforts to brand or rebrand, advance an organization’s mission, boost employee loyalty programs, enhance training efforts, and improve community outreach efforts, all of which will bolster the organization’s internal and external brand.

This meeting is FREE, but registration is required. Zoom conferencing link will be sent to all registrants in the meeting confirmation and again the morning of the meeting.

Agenda

11:45 a.m. to noon - Networking (optional)
Noon to 1:00 p.m. - Presentation

About Our Speaker

William W. LeFevre, CA, CRM, FAI is the Corporate Records Manager for FCA US LLC. Mr. LeFevre was previously a faculty and staff member for 26 years at the Wayne State University School of Library and Information Sciences where he taught courses on Records and Information Management and served as the lead records management consultant for the Archives of Labor and Urban Affairs. Mr. LeFevre also served as a faculty member in both the Business School at Davenport University and the Wayne State University Law School.

Mr. LeFevre holds a B.A. from Albion College as well as an M.L.I.S. and Certificate in Archival Administration from Wayne State University. He holds certifications as a Certified Records Manager and as a Certified Archivist. Mr. LeFevre has served on the ARMA International Board of Directors, the Board of Regents for the Institute of Certified Records Managers and has served as Chairman of the ARMA International Educational Foundation. He currently serves on the Content Editorial Board for ARMA International. Mr. LeFevre regularly presents at information governance conferences in the United States and Internationally.